You wouldn’t recognise her.
Once a shy, quiet and reserved girl and teenager, it wasn’t until I started university that I started to develop anything that remotely resembled confidence.
For the next decade, and as I started Web-Sta, my bespoke web design agency in 2006, I handled conflicts and negotiations with either too much or too little emotion, I constantly felt uneasy about selling and I thought that saying my piece would upset someone or scare a prospective customer away.
For years, like many new business owners and entrepreneurs, I was terrified of being judged, being pointed out as a fake. Imposter syndrome was definitely an issue.
Enter some study on emotional intelligence, becoming aware of my internal (and alarmingly negative) self talk and learning that I actually did have something worthwhile to offer my local community.
Fast forward to my late 30’s and most people would describe me as an extrovert, and sure, on the surface, they’d be spot on. I do come across as pretty loud, proud and out there. But this isn’t how I identify myself.
Honestly, I sit in that little crossover section in the middle. The Ambivert. Sometimes confident, sometimes more reserved. My personality shifts depending on the situation or environment I’m in, so, as a result, this influences what marketing approach I feel more comfortable with in any given situation.
Marketing For Extroverts
Often loud, colourful and proud, marketing strategies like video marketing, salesy lingo and direct sales naturally appeal to a suit most extroverted business owners.
As an extrovert, if your audience is already extroverted, then this is a great match. It’s also viable if your target audience desires to be more confident… they’ll want to follow in your footsteps and be like you.
If your audience is more reserved i.e. primarily introverted, then you may come across as arrogant, pushy or even intimidating. Understanding that an introvert expels a lot of energy when they spend time with others can allow you to avoid being too aggressive. You want to avoid exhausting these kinds of prospective customers. For a more aligned approach, you may need to soften your tone and language a fraction to better meet the needs of a more sensitive audience.
Marketing For Introverts
At the other end of the spectrum, you have introverts, and while video marketing and direct sales can still work, the approach often needs to be more about the product and how they care for their customers vs it being about them.
During a recent Clarity Call with a local marriage celebrant, I realised she had spades of confidence in the beautiful ceremonies she offered, just not in selling herself as the person delivering them. Even after years in the industry and loads of lovely customer feedback, she was still nervous of being called out as a fraud by others in the industry.
I noticed she would light up as she told stories of her customers, their beautiful ceremonies and the rituals she guided them through. There was so much care and adoration that I offered her a very workable alternative approach…
“Why not focus your blog articles and social media campaigns on your customers and their wedding / ceremony rituals? Instead of telling people about who you are and what you sell, share stories about the weddings and ceremonies that were meaningful to you and are aligned with the kinds of ceremonies you’d like to do more of.”
She loved this idea and immediately felt more at ease with promoting herself online.
Marketing For Ambiverts
As an ambivert, it can get overwhelming as to which way to approach our marketing as there’s a natural flip flop between our sometimes confident, sometimes introverted personas.
The aim is to appeal to both extroverts and introverts without putting either off by coming across as either pushy and desperate or disinterested and unsure. As an ambivert this will likely be a little easier for you as you’ll already know how to tap into both ends of the personality spectrum.
You’ll likely feel confident with both extroverted and more subtle modes of advertising including video, sharing client stories and everything in between. The beauty here is that you can pick whatever feels right to you in the moment, as long as it feels aligned.
Marketing For Your Personality Type
It’s important to determine what personality type you most often identify with, then select marketing and advertising activities that best fit-in with that personality. Ignoring this, or trying to be someone you are not will feel like you’re forcing it plus, it risks you coming across as awkward and disconnected. And your audience will pick up on this.
To help identify what approach and marketing methods would best suit you, I invite you to book a FREE 20 Minute Clarity Call. We’ll discuss your concerns and what areas you can start to work on to create a more consistent, naturally aligned marketing strategy that you feel fits better with your personality.
So my question to you is…
Which of the above personality types do you recognise as?
When have you tried marketing as a different personality type and it didn’t work out?
Leave a comment below. I’d love to hear from you.
Until next time, remember to Engage Everything.